In which Brandon writes a multi-part column, and totally commits through the end. Right?

Folks wanted to know what I thought about DC’s upcoming Convergence event, and so I laid things out based on what I know, and what I’d like to happen in a new Retailer’s View column. I’m saving the deep analysis on the structure for when I know a bit more about what it really looks like, creative teams and all. Also, if these god damn comics have special gimmick covers, you might find me swinging from the rafters. Just saying.

A snippet of the article:

Of the two, Convergence is being built as a necessity, more than something extravagant. Even if the concept was born out of creative decisions, the execution is all business, marrying the need for DC to pump out enough books to fill out their budgets while simultaneously alleviating editorial and creative pressures during the big move. As such, it’s already on the back foot, appearing as though it’s a fill-in event, something that is decidedly not their main line of books in any way, shape or form. If they don’t tackle this perception in the marketing, April and May might be a couple of DC’s worst months as many opt out of the two months of content.

For the full meal deal, head over to Comics Beat.